Survey of Women of Color Finds Majority Prefer Natural Hair and Customized Formulas

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A new report shows an overwhelming majority of women of color surveyed prefer to wear their hair natural. 70 percent of the 1,200 women in the COCOTIQUE Subscriber Survey said they prefer to wear their hair natural, which was defined as curly, coily, kinky or fro. 11 percent prefer relaxed or protective styles. 6 percent prefer to straighten their hair with heat, and 2 percent prefer locs.

COCOTIQUE, a deluxe beauty box subscription service for women of color and HairRx Advanced Hair Care, dedicated to fulfilling the hair care customization wishes and shopping preferences of women, collaborated to prepare the 2018 Women of Color Hair Care Report. COCOTIQUE curates the best beauty, hair and lifestyle products for their subscribers’ self-care needs each month. #SelfCareInABox. At HairRx.com, customers answer a short series of questions focused on their unique hair care goals, scent and lather preferences. Individual profiles are instantly matched to the ideal shampoos and conditioners. HairRx also offers a broad assortment of styling and finishing formulas.

COCOTIQUE, a deluxe beauty box subscription service for women of color and HairRx Advanced Hair Care, dedicated to fulfilling the hair care customization wishes and shopping preferences of women, collaborated to prepare the 2018 Women of Color Hair Care Report.

84 percent of respondents think it’s important to be able to customize their hair care products. 98 percent feel it’s important that their hair care products be paraben free, sulfate free and safe for chemically treated hair.

“Customization is a strong trend in hair care, especially among women of color,” says Dana Hill, Founder and CEO, COCOTIQUE. “Women of color have a wide range of textures and it’s difficult to determine which product works best for a particular texture. It’s important for companies to embrace and celebrate this uniqueness. Companies like HairRx, that offer options for customers to find products for their specific hair types and concerns, will win in the marketplace.”

 
 

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