Carol’s Daughter, a pioneer in the natural haircare space, is encouraging fans to embrace their inner mermaid andĀ let your curls singĀ as the exclusive haircare partner ofĀ Disney’sĀ highly anticipated live-action film,Ā “The Little Mermaid.” Beginning onĀ April 24th, Carol’s Daughter will re-release three classic collections ā Black Vanilla, Wash Day Delight and Goddess Strength ā with limited edition packaging in honor of Disney Princess Ariel and the noteworthy film.
Fans can now cleanse their hair as deep as the ocean with theĀ Wash Day Delight Aloe ShampooĀ andĀ Conditioner, or can shine like a mermaid with theĀ Black Vanilla ShampooĀ andĀ ConditionerĀ which offers 6x more shine. All four products, featuring specially-themed packaging, will be available exclusively in stores, nationwide. The brand will also offer aĀ Black Vanilla Kit,Ā featuring itsĀ Moisture and Shine Leave-In ConditionerĀ with a complimentary detangling comb and brush, as well as aĀ Goddess Strength Kit,Ā featuring theĀ Divine Strength Leave-In CreamĀ with comb and brush to help users strengthen and fortify their “mermaid” locks, available in stores and online.
“The Little Mermaid,” Disney’s live-action reimagining of the OscarĀ®-winning classic opens exclusively in theaters nationwide onĀ May 26, 2023. “I am ecstatic to celebrate the upcoming release of ‘The Little Mermaid,'” saidĀ Lisa Price, Founder of Carol’s Daughter. “This is a full circle moment for so many Carol’s Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen ā a moment in which Carol’s Daughter is proud to be part.”
“We’re so proud to celebrate the release of The Little Mermaid through our dynamic collaboration with Carol’s Daughter,” saidĀ Jan Coleman, Vice President,Ā Global Marketing Partnerships, Representation & InclusionĀ at Walt Disney Studios. “Carol’s Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can’t wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters onĀ May 26th.
