CAROL’S DAUGHTER ANNOUNCES EXCLUSIVE PARTNERSHIP WITH DISNEY’S “THE LITTLE MERMAID”

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Carol’s Daughter, a pioneer in the natural haircare space, is encouraging fans to embrace their inner mermaid and let your curls sing as the exclusive haircare partner of Disney’s highly anticipated live-action film, “The Little Mermaid.” Beginning on April 24th, Carol’s Daughter will re-release three classic collections – Black Vanilla, Wash Day Delight and Goddess Strength – with limited edition packaging in honor of Disney Princess Ariel and the noteworthy film.

Fans can now cleanse their hair as deep as the ocean with the Wash Day Delight Aloe Shampoo and Conditioner, or can shine like a mermaid with the Black Vanilla Shampoo and Conditioner which offers 6x more shine. All four products, featuring specially-themed packaging, will be available exclusively in stores, nationwide. The brand will also offer a Black Vanilla Kit, featuring its Moisture and Shine Leave-In Conditioner with a complimentary detangling comb and brush, as well as a Goddess Strength Kit, featuring the Divine Strength Leave-In Cream with comb and brush to help users strengthen and fortify their “mermaid” locks, available in stores and online.

 

“The Little Mermaid,” Disney’s live-action reimagining of the Oscar®-winning classic opens exclusively in theaters nationwide on May 26, 2023. “I am ecstatic to celebrate the upcoming release of ‘The Little Mermaid,'” said Lisa Price, Founder of Carol’s Daughter. “This is a full circle moment for so many Carol’s Daughter fans who grew up watching the film, and who will now see themselves in the characters on screen – a moment in which Carol’s Daughter is proud to be part.”

“We’re so proud to celebrate the release of The Little Mermaid through our dynamic collaboration with Carol’s Daughter,” said Jan Coleman, Vice President, Global Marketing Partnerships, Representation & Inclusion at Walt Disney Studios. “Carol’s Daughter is a brand that is inviting to multicultural audiences while being inclusive for all, so everyone can see themselves and feel part of this world. We can’t wait for fans to experience the exclusive product and celebrate this live action reimagining in theaters on May 26th.