In the Black: Changing the Dominant Narrative in the Commercial Real Estate IndustryĀ by T.Ā Dallas SmithĀ is now available.Ā The book is published withĀ Forbes Books, the exclusive business book publishing imprint of Forbes, and is available onĀ AmazonĀ today.
In his new book,Ā T.Ā Dallas SmithĀ shares his story of entering theĀ AtlantaĀ commercial real estate industry in the 1980s and becoming the first Black broker at Cushman & Wakefield’sĀ AtlantaĀ outpost. It is as much a memoir as it is a guidebook for Black entrepreneurs hoping to enter commercial real estate ā a field full of potential.
Now the head of his own commercial real estate firmāT.Ā Dallas SmithĀ & Companyāthe author’s reflection on an accomplished career is thought-provoking, humorous, vulnerable, and inspiring. WithĀ In the Black, T.Ā Dallas SmithĀ endeavors to introduce young Black men and women to a field they may not have previously considered.
For him, increasing exposure of commercial real estate should be the first in a series of necessary changes to the industry that includes sharing knowledge, establishing networks of contacts and mentors, and, ultimately, moving the industry to champion diversity.
“I’m telling you my story because I want to speak the truth,” Smith says. “I want to leave everything on the tableāthe plans for the building, the keys to the front doorāfor the generation of Black men and women who come after me, so that their experiences in this profession will be that much better than my own.”