Electronic Communications Manager, Bay Path College, Longmeadow, MA

Responsible for the development of emerging electronic and Web-based technologies and for creating (layout and content input) and distributing regular email and other electronic communications for admissions. Position is responsible for content, design and information management of our CRM messaging and emails, mail flow and letters, coordination with the College’s website manager, and all other interactive media projects that involve social media and internet-based college search. Chosen candidate is writer and designer for the CRM messaging and emails and may also write or contribute to the mail flow messaging.  In addition this person manages and produces the weekly reports and student profile information that supports decisions made regarding marketing communications.  The Electronics Communications Manager reports to the Dean of Admissions and works closely with both the Dean and the Director of Admissions to support all admissions efforts and works closely with colleagues in the Communications department to develop integrated communications strategies that advance the visibility and reputation of Bay Path College. Qualifications: BS/BA in Business, Communications, E-Marketing, Marketing, or related field. Three years of related experience, excellent communication and writing skills, knowledge of CRM systems, experience in writing and designing email and social media marketing campaigns, targeted list management, and analytics.  Knowledge of Jenzabar, Hobsons, or similar database or CRM systems is a plus. Applicants for this position should submit a cover letter outlining salary requirements, resume and contact information for four professional references.  All applications should be sent electronically in MS Word format to hr@baypath.edu. Review of applications will begin immediately and will continue until the position is filled. At Bay Path College, we take pride in offering exceptional educational opportunities through our undergraduate program for women, our unique One-Day-A-Week Saturday Program for women, eleven graduate programs for men and women, and Bay Path Online. We serve over 2,300 students at our main campus located in Longmeadow, Massachusetts, and at two additional sites in Charlton/Sturbridge, Massachusetts and Burlington, Massachusetts. Our programs and campuses are united in our mission to propel students into careers that not only change their lives, but also impact the well-being of all of us. An equal opportunity employer, Bay Path College is committed to fostering diversity in its student body, faculty, and staff.