Will Smith presented with traditional Emirati dhow boat to signify vision of Dubai (L-R) US Consulate General Paul Malik; Will Smith; Sarah Omolewu, Managing Partner Maven Marketing and Events (Photo: ME NewsWire)
Will Smith was the guest of honor at an intimate reception for the UAE business and Emirati community. The event launched a new collaboration between the US Consulate General and Maven Marketing & Events to promote American Culture across Dubai and the Northern Emirates, while fostering business relationships between the UAE and the United States. Smith was presented with a traditional Emirati dhow boat to signify the vision of the leaders in Dubai, as he has widely spoken about being inspired by the ambition and dynamic growth of the city.
Commenting on the new collaboration, Sarah Omolewu, Managing Partner of Maven Marketing & Events stated, “It is an honor to be working with the US Consulate on such an exciting initiative to promote American culture in a city which is home to over 200 different nationalities. We look forward to expanding this initiative by creating staple events on the Dubai calendar throughout the year. With over 20 blockbuster films under his belt, I can’t think of a more respected popular cultural icon as Will Smith to be the guest of honor at our inaugural event.”
Paul Malik, U.S. Consul General in Dubai, said “Will Smith is an American cinematic icon and an ideal ambassador for American films and the important role they play in conveying to the world some of the United States’ greatest strengths — imagination, innovation, creativity, and the drive to make the seemingly impossible a reality. The creativity and innovation that are responsible for the success of the American film industry are dependent upon the United States’ strong enforcement and protection of intellectual property rights.”
Furthering his commitment to diverse voices and under-served youth through providing access, opportunity and inclusion in the Entertainment industry; this autumn sees the domestic launch of the Smiths’ “Careers In Entertainment” national tour in support of the US Small Business Administration and in support of President Obama’s “My Brother’s Keeper Initiative”. Since the early 1990’s The Will & Jada Smith Family Foundation (WJSFF), has been dedicated to the betterment of the world and has assisted individuals, charities, and organizations in the areas of education, health, empowerment and sustainability.
