Congrats to the Baltimore Ravens as well as Beyonce, Alicia Keys, and Jennifer Hudson. Together, they wowed the crowd and won the fans during the Super Bowl. Als o — the fans were part of the action. Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called “object replacement animation.”
The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted over the past 4 weeks. The video, which aired on CBS tonight in front of more than 100 million viewers, welcomed Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show in a way that only Pepsi could deliver, creating a true “Live for Now” moment.