Univision Communications Inc., the leading media company serving Hispanic America, and Bounce TV, the nation’s first-ever broadcast television network for African Americans, jointly announced a distribution agreement in which Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico, will carry Bounce TV as a multicast channel of their stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. For the full story, click here.
The Univision launches will drive Bounce TV’s coverage to 86% of African American television homes and 68% of the total United States. Bounce TV will now be in all of the top ten markets and 24 of the top 25 African American markets.
“This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” commented Jeffrey Wolf, executive vice president of distribution, Bounce TV. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African American network.” “Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality,” commented Kevin Cuddihy, president, Univision Television Group. “It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”
