Fifty-Five Percent of Millennial Gamers Own Cryptocurrency, Compared to Just Five Percent of all Millennials
Worldwide Asset eXchange announced the results of a new study showing online gamers’ pent up demand for using cryptocurrency to enhance their video gaming experience. WAX surveyed 1,000 gamers in the United States who have previously purchased, sold or traded virtual items online.
Around 5 percent of millennials have invested in various cryptocurrencies, according to a recent London Block Exchange report. WAX found that an incredible 55 percent of millennial gamers have already used cryptocurrencies.
Gaming and Crypto Infographic
WAX’s study found that greater than 50 percent of respondents in the U.S. already own cryptocurrency. However, 87 percent have not used it in video gaming before and 80 percent are interested in using cryptocurrency to make transactions within video gaming. Close to two-thirds wish there were more opportunities to do so. The global nature of the online video gaming community coupled with the tech-savviness of the millennial generation means the adoption rate of cryptocurrencies within video gaming should only increase with time.
“The widespread usage of cryptocurrency in online video gaming is imminent,” said William Quigley, CEO of WAX Token. “Video gamers are tech-savvy members of a global community with the desire to make frequent, small transactions across borders. The results of the study could not be clearer: video gamers want to be able to use cryptocurrency to make low cost gaming-related transactions.”
The virtual video gaming items market is plagued by high fees and exchange rates, inefficient intermediaries, and slow transaction times — issues that could be solved by the widespread adoption of a purpose-built cryptocurrency.
Gamers see many potential benefits to be gained from using cryptocurrency in video gaming, with over 75 percent of gamers citing increased ease of use as a major benefit. Additionally, 66 percent expressed interest in the heightened security and 49 percent would enjoy the faster processing speeds. Furthermore, 42 percent like how cryptocurrency radically reduces exchange rates and 44 percent desire lower transaction fees.
Other interesting facts include:
- 75 percent wish they could exchange their virtual goods into currency they could use to buy/sell on other platforms
- Over 69 percent are interested in converting their virtual goods into tokens they could then exchange for other cryptocurrencies
- Around 64 percent of gamers believe the current methods of buying, selling and/or trading online video gaming items need improvement