America 250 Foundation Appoints Jesse L. Askew To Lead Marketing And Branding And Keri Potts To Lead Communications And Public Relations For Nation’s 250th


The America 250 Foundation, the non-profit partner of the U.S. Semiquincentennial Commission, has announced the addition of Jesse L. Askew as Vice President of Marketing and Branding and Keri Potts as Vice President of Communications and Public Relations. Askew and Potts will lead brand visibility and engagement efforts nationwide for America 250, a multiyear initiative to inspire the American spirit leading up to the largest and most inclusive commemoration in our nation’s history in 2026.

Askew and Potts will serve as key members of the Foundation’s executive leadership team reporting to Interim President and CEO Scott Hommel.  

“America 250 has the potential to create more than 100,000 programs and engage 350 million Americans in this once-in-a-lifetime initiative over the next five years,” said Hommel, adding, “Jesse and Keri bring a wealth of experience reaching new audiences and will help us achieve our vision to educate, engage and unite all Americans in a commemoration that is as bold and diverse as America itself.”

“It’s an incredible honor to contribute my experience to the creation of a culturally diverse, morally engaged, and inclusive vision of society for all nationalities, tribes, religions and communities celebrating America’s 250th anniversary,” said Askew. “America 250 presents a unique opportunity deepen our nation’s sense of culture.”

Potts said, “I’m extremely proud to join the America 250 Foundation team as we take on the ambitious challenge of reaching millions of Americans in a meaningful way. The opportunity to be a part of an initiative of this magnitude and build a robust and representative communications team from the ground up is both humbling and thrilling.”