Radio One and Reach Media, the audio divisions of Urban One, the largest Black-owned and operated media company in the country, are pleased to announce the promotion of Samuel Tatum to the newly created role of Vice President, Integrated Marketing & Partnerships. Tatum has been with Radio One since 2004, holding various positions of increasing responsibility, and most recently as Director of Sales for its Washington, DC radio station cluster.
With this new role, Radio One and Reach Media are further unifying their sales and integrated marketing efforts across both divisions to help brands and agency partners effectively connect with the coveted and influential Black consumer through authentic and powerful multiplatform touchpoints.
Tatum will lead a team of marketers and project managers in developing and implementing new innovative marketing solutions for national advertisers and agencies utilizing all of the Radio One and Reach Media assets. As the primary liaison between the national sales teams and other departments within Radio One, Reach Media, and other Urban One divisions, Tatum will streamline communications, ensure the continuity of national and corporate partnerships, and make sure the sales teams continue to provide their advertising partners with the absolute best-in-class cross-platform solutions.
“Sam’s deep understanding of the sales process along with his innate understanding of integrated marketing strategies will boost our integrated marketing efforts and help our sales team reach new heights,” said Josh Rahmani, SVP of National & Network Sales for Radio One and Reach Media. “His proven leadership in one of our largest radio clusters and his long tenure with the company uniquely position him to maneuver adeptly and help our sales teams deliver effective cross-platform solutions and extraordinary value to our advertisers.”
Tatum stated, “I am humbled by the confidence Reach Media and Radio One has placed in me and am excited to continue to grow the legacy of our founder, Cathy Hughes, in this new role. Radio One and Reach Media have a rich portfolio of assets, and I am passionate about the opportunity to create, develop, and execute unique, on-brand, and culturally appropriate solutions that provide reach and engagement with the Black consumer for our advertisers and partners. Let’s blaze new trails!”