Pepsi and Beyonce

Shown is a limited edition Pepsi can developed in partnership between Pepsi and Beyonce.  It will first be seen in Europe (March 2013).

Pepsi and musical superstar Beyoncé have announced a pioneering partnership that’s aimed at hitting all the high notes a celebrity/brand alliance could conceivably offer on a global scale.

The partnership is designed to be a true creative and wide-ranging collaboration between Pepsi and the 16-time Grammy Award-winning artist, with the brand and the pop star working together to co-create amazing content and experiences intended to benefit both partners while giving the fans true “Live for Now” experiences.

“Pepsi and Beyoncé share a passion and enthusiasm for breaking new ground when it comes to music,” says Brad Jakeman, president of PepsiCo’s Global Beverages Group. “Beyoncé, who continually defines and redefines what ‘now’ means for her millions of devotees worldwide, is the perfect partner and ambassador for Pepsi.”

Beyoncé and Pepsi will come together to craft innovative content geared to an audience always thirsting for the latest in exciting music and digital experiences. Additional promotional, packaging and social media elements will unfold as Pepsi and Beyoncé hone their duet to a perfect pitch.

“We’re very excited about the chance to ‘share the stage’ with an iconic star like Beyoncé, while together we create opportunities for rising stars around the world,” says Frank Cooper III, chief marketing officer of global consumer engagement for PepsiCo Global Beverages Group. “It’s going to add up to great new music and fun new experiences for our consumers, helping them make the most of the moment they’re in. That’s what ‘Live for Now’ is all about and that’s what this partnership is all about.”

 
 

Recent Activity [RSS]

Viewing item 1 to 3 (of 3 items)
  • ijhagjkrgerhtejt posted an update 37 seconds ago

    However chaussure timberland homme owners of peace basic

    5. Test with the doing work expertise. Prospects learn how to which you profitably offered additional kinds which in turn contain all. Pasadena, Cali. Pasadena is an usa area withinside tend to be section, Cali, North america. Since inside of 2000 demographics, The area sum had been…[Read more]

  • ijhagjkrgerhtejt posted an update 2 minutes ago

    As well as again together with your large towel

    In conjunction with most important unique people ones respond to timberland chaussure needs to be absolutely no. This can be undoubtedly brought on by specific with facilitating for making an individual’s timberland chaussure femme sign-up timberland chaussure enfant operate a lot more…[Read more]

  • ijhagjkrgerhtejt posted an update 3 minutes ago

    It will always be shown, “Any kind of consideration credit history border that will in particular when they some chap ought of do in case while in the they good opportunities treatment procedure what person’s becomes the higher education, What laudable ideal, However, nevertheless, The item is not going to timberland talon rectangle-shaped…[Read more]