Pepsi and Beyonce invite fans to help this year’s Pepsi Super Bowl Halftime Show a success

PEPSICO BEYONCE SUPER BOWL XLVIIPepsi and Beyonce are inviting fans to help make this year’s Pepsi Super Bowl Halftime Show one of the most memorable and compelling shows ever. Beginning on Saturday, December 29th, fans are encouraged to submit photos of specific “poses” in hopes of being selected for a chance of a lifetime – to appear in an on-air introduction welcoming Beyonce to the stage for the Pepsi Super Bowl XLVII Halftime Show.

Beginning Saturday, December 29, Pepsi will take over Times Square with digital billboards calling fans to submit their photos. Fans who visit will be given a series of poses to photograph, including head bopping, feet tapping, and yes, even hips shaking. Hundreds of photos uploaded at with the hashtag #PepsiHalftime will be used to introduce the Pepsi Super Bowl XLVII Halftime Show and to welcome Beyonce to the world’s biggest stage. The show will air on CBS on February 3, 2013.

In addition, people who submit their photos by January 11th will be entered into a drawing for a chance to be one of 50 lucky fans selected for an unforgettable on-field experience during Beyonce’s Pepsi Super Bowl XLVII Halftime Show performance seen by millions of viewers at home.


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