Director of Enrollment Marketing


Join Us…in building a NEW American Women’s College for the 21st Century

Become part of a vibrant community of world-class professionals transforming the lives of a motivated and diverse student population.  A pioneer in innovative academic programs since 1897, and one of the fastest growing colleges in New England, Bay Path embarked on Vision 2013, our innovative and ambitious plan to redefine higher education for women, in 2011.  Now entering our second year of Vision 2013, Bay Path College is seeking to fill this new position. 

Reporting to the Vice President for Institutional Advancement, the Director is responsible for the development and execution of comprehensive, integrated marketing plans for all of the College’s academic programs. The Director will be an integral part of a campus-wide team to achieve enrollment goals, working collaboratively with the Dean of Admissions and recruitment staff, academic program managers, and the Director of College Relations and marketing staff, and will take a leadership role in all enrollment-related marketing initiatives. The Director will be responsible for creative, results-driven, and cost-effective action plans for all programs, including online and hybrid, at all campus locations, for traditional and adult populations.

The successful candidate will have demonstrated success in positions of increasing responsibility directly related to marketing, preferably in a college/university setting. Knowledge of marketing best practices in higher education related to admissions, student affairs, academic affairs, and financial aid for both traditional and adult student populations is preferred.

To learn more about this new position go to

Applicants for this position should submit a cover letter outlining salary requirements, resume and contact information for four professional references. All applications should be submitted electronically in MS format to Review of applications will begin immediately and continue until the position is filled.

An equal opportunity employer, Bay Path College is committed to fostering diversity in its student body, faculty, and staff.