IMAN Cosmetics, revealed its new collection at their first-ever exclusive beauty blogger launch event, Femme Fatale Fete!, at Up & Down in NYC’s Chelsea neighborhood. Recognizing bloggers’ power and influence, the brand honored these beauties with the intimate, internationally themed #IMANFemmeFatale event touting global cuisine, makeovers, live demos, selfie stations and live streaming accessible internationally, produced by Omerge Alliances.Â
“There is no more exciting way to celebrate this bold new Collection launch than with the voices of the beauty industry, bloggers, who are a critical part of our marketing strategy,” says IMAN Cosmetics’ General Manager Desiree Reid.
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The Collection presents the new The Perfect Eye Shadow Pencil (MSRP $10), in six bold, seductively rich colors and twist-bottoms, and two paraben-free mascaras (MSRP $10), Volumize for thick provocative lashes with an innovative tapered-end brush and Amplify for bold new lengths with a slim, versatile brush innovation. All new products are available beginning January 2015 at Drugstore.com, Target.com, Walgreens.com and select Walgreens/Duane Reade stores.
